WE THE RIDERS was born while on a working holiday in Canada, in 2012. 
After a couple of seasons Snowboarding in the winter and Mountain Biking in the summer, it became pretty clear that the MTB lifestyle was our calling.
We noticed there was a gap in the market with casual & lifestyle clothing for mountain bikers. Returning home to Australia in late 2012 the WTR idea stayed on the ice for a couple more years while we mapped out a plan and started to play with design ideas and a focus bigger than just creating apparel - we wanted to create a global MTB community.

"I vividly remember my second summer in Canada riding Whistler and road-tripping every weekend to all the surrounding mountains punching out bike park laps and camping with our crew. Mountain Biking had me hooked. After growing up riding moto-x I missed the art of riding a bike at speed and took to Mountain Biking instantly. With a background in graphic design and branding, WTR has been a great opportunity to express the Mountain biking lifestyle that I live and learn the technical side of product design and my passion for branding" WTR Founder, Sam Shillingford.


We humbly launched WTR with one shirt design and some headwear in the winter of 2017. It was an exciting time, but humble at that.

Since launching we have worked our buts off to build out a respectable range. Our whole goal was to create lifestyle clothing for mountain bikers that allowed the rider to express their passion for two wheels.
We have since tapped into the technical side of ride apparel and accessories and pride ourselves on customer service and speedy deliveries.

We are now based on the Sunshine Coast, Australia, in our 5th season of business, the time has flown and we have lasted through the Covid meltdown and many other challenges. We believe as a company this has cemented our roots in the industry and we are continuing to keep creating mountain bike products for passionate riders!

If you read all this, thanks for sticking around, we appreciate you!

"Designed in Australia - Shipped to riders worldwide - Every single day"


Whether you are racing at the elite level or as a recreational rider, we believe you should always look and feel your best. WTR's range of Technical and casual clothing range has been designed to bring you function, style, and comfort while on and off the trail.


We are always pushing the boundaries with our manufacturing partners to ensure we are using the most earth-friendly materials and finishes available to us, from the recycled cardboard in our thank you cards and the biodegradable post bags to the inks and materials used across the lifestyle and technical ranges, we are continuing to do our best in this area and hope to set a new standard in our industry with these steps.

All of the ranges are shipped from our warehouse on the Sunshine Coast, Australia. All products are stocked on our shelves and printed by local industries (when possible). Check our reviews page for some detailed customer reviews (0ver 650+ 5 star reviews)

All packaging is Biodegradable or Reuseable - Please recycle or reuse any packaging wherever you can.


@wetheriders or #wetheriders to feature on our social platforms.