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THE BRAND

DEDICATED TO THE GOOD TIMES.

Photo: Amelia Howler @ameliahowler | Riders: @bbj_crew2020

WE THE RIDERS | Australian Mountain Bike Apparel

After a few seasons riding in the MTB motherland Whistler (Canada) we noticed there was clearly a shortage of lifestyle apparel made specifically for mountain bikers. On returning to Australia in 2014, the We the Riders idea was conceived. After many designs and sketches fleshing out WTR's style - We the Riders launched in Australia in 2017.

OUR MISSION: We believe mountain biking is a way of life, it is therapy for some, a hobby for most and a profession for the 1%, what do they all have in common? Well..Everything! MTB is like a bug, once you catch it you can't stop! The idea that "we all ride" is where the We the Riders brand was born, by riders for riders with an understanding for what products riders want.
Mountain biking offers a chance to test ones limits and challenge yourself regularly, its a deep rabbit hole that we are very happy to have fallen down. Through our designs we hope to engage with new and experienced riders and give the rider a chance to express their passion on and off the bike.


WTR's focus is to grow the sport of Mountain Biking with our unique designs and the celebration of riding bikes with your mates. From lifestyle MTB products to technical MTB ride apparel, all WTR's products are designed by riders and built for the toughest conditions.

OUR PROMISE: Whether you are racing at the elite level or a recreational rider, we believe you should always look and feel your best. WTR's specially crafted MTB range is designed to bring you function, style and comfort while on and off the trail.

SUSTAINABILITY: We care for the planet dearly! We are always pushing the boundaries with our suppliers and manufacturing partners to ensure we are using the most earth friendly materials & finishes available to us, from the recycled cardboard in our thank you cards and the bio degradable post bags to the inks and materials used across the lifestyle and technical ranges, we are continuing to do our best in this area and hope to set a new standard in our industry with these steps.

Designed in Australia. Shipped to riders worldwide. Every single day.

All products are shipped from our warehouse on the Gold Coast, Australia.
We are not a drop shipping company, all products are stocked on our shelves and printed by our local industry's (when possible) and no short cuts have been taken in the manufacturing process (check out our reviews page)

Please recycle or up cycle our packaging whenever you can.

Community: @wetheriders or #wetheriders to feature on our social platforms.